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Driving Force Communications

Advertising

Brand Strategy: Leveraging Current Events & Trends

Opportunistic advertising isn’t a new phenomenon. However, pop culture has never been as widely transmitted as it is today. Thanks to the constant presence and persuasiveness of social media and the internet, consumers are now far more receptive to public interests. Brands are taking advantage of the ever-growing collection of Read more…

By Driving Force Communications, 6 years6 years ago
PR

5 Ways To Build Social Media Marketing Into Your PR Strategy

Planning and executing an effective public relations campaign is no easy task. It takes more than a few Tweets, Facebook posts, and calls to the local newspaper to build brand awareness, increase sales, and drive more traffic to one’s business. Strategy, appropriate and relevant content generation, and engagement—among other things, Read more…

By Driving Force Communications, 6 years6 years ago
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